Influencer marketing

 

Influencer Marketing

First thing’s first: What exactly is an influencer?

Influencer marketing involves brands collaborating with online influencers to plug products or services. 

Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to enhance brand recognition. 

The important thing here is that the web collaborators are genuinely influential. 

they need to influence the sort of individuals with whom a brand wishes to determine a touchpoint. 

Influencer marketing is far quite finding someone with an audience and offering them money or exposure to mention goodies about you

An influencer is someone with a comparatively large online following, including:

Mainstream celebrities like Emma Watson.

Niche celebrities like world chess champion Magnus Carlsen.

Industry experts and authorities, like digital marketing expert Neil Patel.

Micro-influencers (those with but 100,000 followers) like environmentalist Elizabeth Couse.

Okay, so what’s influencer marketing?

Influencer marketing is that the process of working with influencers to market a product or service to their online following.

Let’s check out an example from Vital Proteins.

This food supplement brand partners with influencers to succeed in their audience of young, fashionable, health-conscious women

You can make extra money by starting influencing.

Before internet marketing, influencer marketing was only available to large brands who could afford to figure with big-name celebrities.

But now, everyone can engage in influencer marketing.

In fact, Influence.co found that on the average , micro-influencers with 2,000 to 100,000 followers charge between $137 and $258 per Instagram post.

Remember, that’s on the average – meaning some might charge just $50, and many of others will happily promote your product in exchange for a free sample.

Alternatively, many businesses will prefer to pay the influencer a cut of the sales they produce – this is often called affiliate marketing (which we’ll cover within the next section).

Want to understand the simplest part?

Micro-influencers actually perform better than big-name celebrities.

A survey conducted by Collective Bias found that just three percent of consumers are influenced by celebrity endorsements in their purchase decisions, while 30 percent of consumers are likely to shop for a product recommended by a non-celebrity blogger.

To learn more, check out, the way to Do Influencer Marketing

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